Participate in Local Business Clubs

In addition to local advertising, public relations and grassroots marketing, local business owners benefit immensely by taking active roles in the available business networks.

In my business, I work with a lot of small, local entrepreneurs. One thing I always point out to them as a great, almost free way to increase sales is to participate in local business networking groups and clubs.

It’s easy to get caught up running our businesses and lose sight of the power of referrals. Let’s face it. Referral and relationship marketing takes time no matter whether we choose to do this on or offline.

In local business groups, the business owner has the opportunity to interact on a more personal basis with other business owners, which inevitably leads to strong business relationships with people who can recommend your products and services to people they know and interact with on a daily basis. 

Business owners who get involved in business groups have four things in common:

  • They recognize the value of relationships (on and offline). 
  • They keep up with local news and trends.
  • They place a high importance on knowing the people they choose to do business with well.
  • They are professionals.

In our local area, you can check out the:

I’ll give a plug here for my peeps and business partners in the Woodmont Business Club:

After of spending every Tuesday morning for a year with these professionals, I can recommend them wholeheartedly for all of your professional and business needs.

If you own a small business in Cherokee County, give these groups a try.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

TheEnergyGuy - Jon LaMonte May 06, 2012 at 05:38 PM
Don't forget about the Towne Lake Business Association. Www.tlba.org.
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