Crime & Safety
Police Cars Possibly Getting Ads
Holly Springs police officers are hopeful that a new fundraising project will get them some new cruisers and help local businesses along the way.
are getting creative about raising money.
Police Chief Ken Ball told the Monday night about a proposal they have submitted to allow ads on the rear quarter panel of HSPD cars.
Each ad would say something along the lines of “In partnership with” and then the business’s logo, Ball said.
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“I certainly would not put something on the back of a car that is not appropriate, and I do not want a bucket of chicken on the back of a car,” Ball said.
According to the proposal, police car ads are better than other forms of mobile advertising because, “unlike buses and trains, police cruisers operate 24/7 – 365, with prominent visibility in the community,”
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The price of the ads begin at $10,000 and increase to the price of a new cruiser depending on how long the ad runs on the car, according to the proposal.
This would be the first police-cruiser advertising plan in the state, but similar projects in other states have been successful, Ball said.
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